Cold Calling for Commercial Roofing: A Comprehensive Guide
Are you tired of your cold calls for roofing services going unanswered?
Or maybe you're just starting out for cold calling for your business.
Cold calling can be a powerful method for securing commercial roofing contracts, but only if done correctly.
This guide will walk you through the entire process, from the importance of using separate phone numbers to avoid being flagged as spam, to leveraging essential tools like Reonomy, and using effective scripts.
We’ll also emphasize the importance of follow-up to turn "not now" into "yes" later. By the end of this guide, you’ll have all the knowledge you need to start cold calling for commercial properties successfully and grow your roofing business.
Introduction to Cold Calling for Commercial Roofing
Cold calling is a direct marketing technique where sales representatives contact potential customers who have not previously expressed interest in their products or services. For the commercial roofing industry, cold calling involves reaching out to businesses that may need roofing services. This method can be highly effective if executed properly, but it requires careful planning, persistence, and the right tools.
In this guide, I will show you the exact step by step guide that I would follow if I wanted to close on commercial roof job in the next 30 days.
Importance of Cold Calling in the Commercial Roofing Industry
Cold calling remains a vital strategy in the commercial roofing industry for several reasons:
Direct Engagement: It allows you to engage directly with decision-makers. You're wasting your time if you're speaking with a gate keeper. (Keep Reading we have secret tools you can use for free to call the decision maker directly)
Proactive Approach: It enables you to introduce your services to businesses that might not be actively looking but have a issue or need.
Building Relationships: It helps in building relationships with potential clients who may need your services in the future.
Common Misconceptions and Challenges
Misconception: Cold calling is dead.
Reality: WRONG! Cold calling is very much alive and can be highly effective when done correctly.Misconception: Cold calling is always intrusive.
Reality: With the right approach and research, cold calling can be a helpful outreach to businesses.Challenge: Dealing with rejections and unresponsive prospects.
Solution: Persistence and a well-structured follow-up system can turn initial rejections into future opportunities.
Why You Shouldn't Use Your Personal or Business Phone Number
This is VERRY IMPORTANT!
Using your personal or business phone number for cold calling can lead to it being flagged as spam. When your number gets marked as spam, it reduces the likelihood of your calls being answered.
To prevent this, it's essential to use a separate phone number specifically for cold calling.
We have created a step by step guide on how to get the cheapest phone numbers for your business. You can read that article about getting a 'Cheap Cold Calling Dedicated Phone Number' HERE
Okay, now lets get into the "Juicy Stuff".
Its extremely important that you leverage your time cold calling by calling the decision maker directly. Its not effective to be handing out free roof inspections if you're not getting permission from the final decision maker.
To ensure that were getting in touch with the oner of the property, we have researched 100's of services, and found that Reonomy has the most accurate information by owner and contact information. Some reliable sources have reported that Reonomy has a 80% contact detail accuracy.
That's impressive and that's why we believe its a power resource that makes it on the list.
You can Use Reonemy free by signing up for a 7 Day Free Trial (No CC Required) HERE.
(We are not affiliated with Reonemy in any way, but found that the free trial is highly effective)
Overview of Reonomy and Its Benefits
What is Reonomy?
Reonomy is a powerful real estate data platform that provides detailed information on commercial properties, including ownership details, building specifications, transaction history, and more. This data can help you identify properties that are likely to need roofing services.
How Reonomy Can Power Your Roofing Business:
Targeted Outreach: Identify commercial properties that are likely to need roofing services.
Comprehensive Data: Access ownership details, building specifications, and transaction history.
Improved Efficiency: Save time by targeting the right properties and decision-makers.
Utilizing the Reonomy Free Trial to Gather Commercial Property Data:
Sign Up for the Free Trial: Visit the Reonomy website and sign up for the free trial HERE.
Search for Properties: Use Reonomy's search tools to find commercial properties in your target area.
Filter Results: Narrow down your results based on property type, size, and other criteria.
Gather Contact Information: Collect contact details for property owners and decision-makers and their phone numbers.
Prepare for Calls: Use the gathered data to tailor your cold calls to each prospect.
Crafting an Effective Cold Calling Script
Importance of Having a Well-Structured Script
A well-prepared script is essential for successful cold calling. It ensures that you communicate clearly, stay on track, and address the key points that will resonate with your prospects.
Key Components of a Successful Cold Calling Script:
Introduction: Briefly introduce yourself and your company.
Value Proposition: Clearly state what you offer and how it benefits the prospect.
Qualification Questions: Ask questions to understand the prospect's needs and qualify them as a potential client.
Call to Action: End with a clear call to action, such as scheduling a meeting or site visit.
Example Scripts and Templates for Landing Commercial Property Deals:
Example Script 1:
Green = Roofer
Blue = Property owner
Hey (Owners First Name ) how have you been?
"Im doing well who is this?"
My name is Joa Barron with XYZ Roofing and I was reaching out due to the recent bad weather we have been having. I was calling in regards to 123 Main St. are you familiar?
"Yes that's my address"
"Excellent, Well our team has been in the neighborhood doing free damage inspections for property owners and I noticed that your roof was in rough shape. I wanted to reach out and ask, when was the last time you had a roof inspection?"
How did you get my number?
We have all of the same information that the insurance companies have when there's been reported storm damage in the greater (Your City Name) area. As I mentioned, we have been reaching out to the effected areas to offer our free roof inspections. Do mornings or afternoons work better for you?"
"Mornings are better"
"Great would tomorrow morning at 10:30 work? or we can do 9AM."
Tips for Personalizing the Script to Match Your Style and Approach:
Adjust the Tone: Match your tone to the prospect’s industry and position.
Use Their Name: Personalize the call by using the prospect’s name.
Mention Specific Details: Reference specific details about their property to show you’ve done your research.
Delivering Value During Calls (Gold Nuggets)
Techniques to Keep the Conversation Engaging
Keeping the conversation engaging is crucial to maintaining the prospect’s interest. Use active listening and respond to their needs and concerns. Here are some techniques:
Ask Open-Ended Questions: Encourage the prospect to share more about their needs.
Acknowledge Their Responses: Show that you’re listening and understanding their concerns.
Share Relevant Information: Provide insights or data that could be beneficial to the prospect.
How to Provide Value to the Prospect During the Call
Providing value during the call can set you apart from other callers. Here are some ways to deliver value:
Offer a Free Inspection: A free roof inspection can be a compelling offer. We found that thermal inspections add HUGE value.
Share Industry Insights: Provide useful information about roofing trends or maintenance tips.
Highlight Your Unique Selling Points: Emphasize what makes your services unique and beneficial.
Ask engaging questions: Ask questions that will better qualify this inspection so that you do not show up to a roof that doesn't need any attention.
Example of "Gold Nuggets" That Can Make Your Calls Stand Out
Free Maintenance Tips: "Did you know that regular roof maintenance can extend the lifespan of your roof by up to 50%? We offer complimentary maintenance tips with our inspections."
Case Studies: "One of our recent clients saw a 20% reduction in energy costs after we installed a reflective roofing system. We could assess if a similar solution would work for your property."
Exclusive Offers: "For new clients, we’re offering a 10% discount on our first service. Would you be interested in taking advantage of this offer?"
Tools and Resources for Cold Calling
CRM System
A CRM system is vital for managing your cold calling efforts. High Level CRM is a robust platform that can help you organize contacts, track interactions, and automate follow-ups. You can use our link for a 14-day free trial to High Level, which also comes packed with exclusive bonuses of pre-built powerful roofing tools for using our link. The link is https://bit.ly/Roof-automation-crm-14-Day-Free-Trial.
Reonomy
Reonomy is a powerful tool for identifying and researching commercial properties. It offers a free trial to help you get started and provides extensive data to make your cold calling more targeted and effective.
FAQ
Q: Why shouldn’t I use my business number for cold calling?
A: Using your business number for cold calling increases the risk of it being marked as spam, which can harm your ability to communicate with clients. A separate number ensures your primary contacts remain clear of spam flags.Q: What is Reonomy and how can it help my business?
A: Reonomy is a real estate data platform that provides detailed information on commercial properties, helping you target potential clients more effectively. It offers data on property ownership, building details, and transaction history.Q: How often should I follow up after a cold call?
A: Follow up regularly but not aggressively. A good rule is to follow up within a week of the initial call and then periodically based on the client’s response. Consistent follow-ups can help keep your services top-of-mind for potential clients.Q: What should I include in my follow-up messages?
A: Your follow-up messages should provide additional value, such as more information about your services, case studies, or free offers like roof inspections. Keep the tone professional and helpful.Conclusion
Cold calling for commercial roofing can be a highly effective strategy if done correctly. By using separate phone numbers, leveraging tools like Reonomy, and following a well-prepared script, you can significantly increase your chances of landing deals. Remember, follow-up is crucial – a "no" today might turn into a "yes" tomorrow. Implement these strategies, and you’ll see your roofing business grow.
